Since launching SquashSkills over a decade ago, our mission has always been clear: to provide players with world-class training resources that make improving easier, no matter their level or location. Now, with the launch of BadmintonSkills, we’re taking the next logical step—expanding beyond squash into badminton, the world’s most popular racket sport.
This move isn’t just about growth; it’s about impact. BadmintonSkills is designed to help players train like professionals, using structured, high-quality drills that replicate the way elite athletes practice. And who better to guide this journey than Chris Langridge and Marcus Ellis, Olympic bronze medallists with a deep understanding of what it takes to perform at the highest level?
Our approach has always been about “Learn from a Legend.” Whether it’s squash, badminton, or beyond, we believe players should have access to the very best minds in their sport. That’s why we’re focusing on a drill-first approach, building a comprehensive training library that supports everyone—from juniors and beginners to elite professionals and national federations.
Why Badminton? Why Now?
The world of sports coaching has changed. With the rise of social media, coaching content is more accessible than ever. But accessibility doesn’t always equal quality. We see an opportunity to curate, structure, and elevate training through a world-class app that provides:
- A vast drill library covering singles, doubles, and fitness
- Structured training sessions built from those drills
- A seamless app experience for players and coaches
- A tool to help coaches deliver better sessions and monitor progress
BadmintonSkills isn’t here to replace coaching—it’s here to support it. Many coaches, particularly at lower levels, struggle to expand their repertoire of drills. This platform gives them an instant resource to enhance their sessions, helping them bring more value to their players.
The Evolution of Training Apps
If SquashSkills taught us anything, it’s that training apps need to evolve with the times. When we started SquashSkills, we focused on coaching content first, then layered in training over time. With BadmintonSkills, we’re flipping the approach—starting with training first because structured practice is what’s missing in the market.
The inspiration behind this comes from platforms like Strava—tracking performance, logging sessions, and giving players a better understanding of their training. As technology advances, we see an opportunity to track training quality, offer session feedback, and maximise court time like never before.
A Long-Term Vision for Multi-Sport Training
Badminton is just the beginning. Our ambition has always been to create a multi-sport platform, leveraging the expertise of the world’s best athletes across multiple disciplines. We’re proving the model with badminton, but our roadmap includes other racket sports like tennis and padel, and even technical sports like cricket.
The goal? To build the most extensive training resource on the planet, combining world-class knowledge with smart technology to help players everywhere train better, smarter, and more efficiently.
What’s Next?
With the launch of BadmintonSkills, we’re entering an exciting new phase. But this is just the start. We’re actively working with national governing bodies, developing school curriculums, and ensuring that this platform serves players at every level. Whether you’re an ambitious junior, a club player, or a coach looking to enhance your sessions, this is the training tool you’ve been waiting for.
Badminton Training Made Simple
Whether you’re just starting out or looking to take your game to the next level, we’re here to make the journey simple, enjoyable, and rewarding. We can’t wait for you to join us!
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